Communications agencies and digital media supports: the credibility issue

• Date et heure de début :thursday 18 september 2008 à 11h15
• Date et heure de fin :thursday 18 september 2008 à 12h15
• Emplacement :Agora des Talents Numériques (ATN)

With technical aspects so prominent, how will creative jobs evolve?

Description de l'évènement

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Communications agencies and digital media supports: the credibility issue
While traditional supports are going through an identity crisis and attempting to retain their credibility in the advertisers’eyes, new media supports (Internet, mobile devices, dynamic displays, VOD) are radically changing the agencies’ organisation and creative work processes. What organisation is best able to tackle a communications campaign spanning several supports? Who is in charge, or rather who is competent for creation? With technical aspects so prominent, how will creative jobs evolve? What is the true share of mobile internet in companies’ marketing and communication strategy?